Welcome to Authentic House! We're here to help you live your values through beautiful skincare and home products made with care for the environment.
The products you'll find here are designed to make the everyday special, while connecting you to circular and sustainable choices, through refills, upcycled extracts and organic ingredients where possible.
Authentic House is 1% for the Planet certified and our cosmetics are Leaping Bunny approved. We're a small business, run by Alice & Daniel from their home in Cardiff, where many of our products are also handmade.
Our Story
Alice began Authentic House in 2018, when looking for everyday ways to protect the environment. We began as the UK's first eco-friendly subscription box, sending thousands of sustainable products and planting 4,383 trees before closing it in 2021 to focus on our own product range. We're now formulating our products, making refillable skincare and candles from our home in Cardiff, as well as collaborating with small makers across the UK. We've received support on our way from The Prince's Trust, Red Bull and NatWest.
Our values
Running Authentic House is our way of making a positive change in the world, and we hope it'll be a way for you too! Here are the values that matter most to us:
LOW WASTE
We specialise in plastic free or minimal products. This means easily recyclable materials, home compostable packaging and plastic only where there's no good alternative. We send reused filling in our parcels and go for recycled paper and cardboard where we can.
CIRCULAR
Our sustainable skincare is refillable and we use upcycled ingredients where we can to divert waste from landfill.
GIVING
Donating money to help repair damage to our environment is part of our business model. We started by planting 4,383 trees with our orders. In 2022, we became 1% For The Planet certified, meaning we donate 1% of our total sales every year to environmental nonprofits.
AUTHENTIC
Going back to our name (thanks mum!) we'll always be honest about where we are in our own sustainable journey. For us, it's as much about healing and becoming a more compassionate person as protecting the planet. I share my thoughts and finds on this in my weekly emails (scroll below to sign up).
Against animal testing
We believe beauty products should be cruelty free. We're proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org
