Daniel and Alice Authentic House

About us

Welcome to Authentic House! We're here to help you live your values through beautiful skincare and home products made with care for the environment.

The products you'll find here are designed to make the everyday special, while connecting you to circular and sustainable choices, through refills, upcycled extracts and organic ingredients where possible.

Authentic House is 1% for the Planet certified and our cosmetics are Leaping Bunny approved. We're a small business, run by Alice & Daniel from their home in Cardiff, where many of our products are also handmade.

Our Story

Authentic House cake

Our values

Running Authentic House is our way of making a positive change in the world, and we hope it'll be a way for you too! Here are the values that matter most to us:

We specialise in plastic free or minimal products. This means easily recyclable materials, home compostable packaging and plastic only where there's no good alternative. We send reused filling in our parcels and go for recycled paper and cardboard where we can.

Our sustainable skincare is refillable and we use upcycled ingredients where we can to divert waste from landfill.

Donating money to help repair damage to our environment is part of our business model. We started by planting 4,383 trees with our orders. In 2022, we became 1% For The Planet certified, meaning we donate 1% of our total sales every year to environmental nonprofits.

Going back to our name (thanks mum!) we'll always be honest about where we are in our own sustainable journey. For us, it's as much about healing and becoming a more compassionate person as protecting the planet. I share my thoughts and finds on this in my weekly emails (scroll below to sign up).

Against animal testing